Speaking of perfume, we canrsquo;t help talking about France. French perfume and cosmetics industry is so famous all over the world, together with its wines and fashion costumes to be the three fines of French, and they are all French’s pride.
The combination of fragrance and fashion is a very interesting cultural phenomenon. Fashion designers have found that rubbed some perfume in the fashion bring in an excellent performance results, so they concurrently sell perfume at the same time. The first enterprise which undertook the sales of fashion combined with perfume was Brawly Company, then followed by Chanel (CHANEL). In 1925, Chanel successfully introduced the quot;Chanel No. 5quot; perfume, gained worldwide reorganization, and it was seen as a milestone in the history of French perfume. So far almost all the famous fashion companies have retained their own brands of perfume for their fashion costumes.
Different perfume for different individual, the choice of fragrance is also very particular. The first fragrance need pay attention to is distinguishing between female or male, the female perfume not only to be melt for the women themselves, but also for men to be attracted to the role, while the male fragrance is opposite. Also noting that using the same selection of perfume identity, occasion, object, season, hour, clothing, age and physical condition and other factors can be affordable, which is not easy to do, this is a selection of those cultural qualities and personal attributes test.
In fact, perfume is an incense product of alcohol. It is a good flavor essence with the preparation of alcohol and distilled water added to dilute made. Perfume is not a technology product, but a cultural product. Person doing preparation, deployment and division to make perfume is often reckoned as an artist. He has to change consistently to create perfume according to people’s aesthetic taste and requirements. A new perfume, generally at least takes a year to trial, and its promotion will even need several years and a lot of advertising. Information on thousands of fragrance products have been the problem again to create a new unique product, how is it not easy.
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